Facing The Media...Happens More Often Than You Think!

The dreaded media interview has always been considered the call from "60 Minutes," and the pressured response to a business catastrophe or opportunity that brings camera, lights and action to an executive's office. While you can watch this vignette on the networks every week, it really isn't that common. More importantly, it doesn't take an army of executives to respond to it. Handling this type of pressured communication stays rooted in the C-Suite...and often the CEO's office.