Gaining Momentum from Messages: How a Leader Embeds a Strategy

No one but a leader can paint the vision of a company and set the direction, including strategies for achieving it.  Employees believe leaders have a unique view from the top, and they want that broader perspective to understand what the company can achieve.  They look to their supervisors and managers to validate their roles and for opportunities to be part of the process.  However, it is the top leaders who sell the strategy.  Consider the following elements that build momentum around messaging.