Our Philosophy
7: 11
In the first seven seconds of contact, people form eleven initial impressions. Whether you're giving a formal presentation, leading a meeting or updating a team, initial impressions happen fast. Once those impressions are set, they impact how an audience listens, participates and supports the communicator.
Spoken communication skills can be a real asset for a presenter, but they can also be a liability. While good skills can drive actions and results, poor skills are the most common reason that people and decisions don't move forward.
At SW&A, we get to the bottom-line. We help you effectively connect with your audiences in a relevant and compelling way.
Our approach to effective communication is built on two concepts: Content Development and Personal Style
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CONTENT DEVELOPMENT
The average listener forgets 95% of what you say and will give you about 30 seconds to set a message. So, spoken communication must define a message and a clear strategy for proving that message in order to capture the listener’s attention. |
PERSONAL STYLE Personal style is presence and the ability to engage an individual or group from the start of a conversation. Audiences describe effective communicators as those who come across with self confidence, a commitment to their topic and a personal interest in connecting the topic to each listener. |
Content development work covers topics such as:
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Personal style coaching covers topics such as:
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