SW&A Signature Workshops
Executive Presence, Effective Presentations and Leading Executive Conversations
For almost thirty years, SW&A has provided custom workshops to help companies and teams improve the results of their spoken communication. Now, we offer an open-enrollment version of these courses to give individuals an opportunity to experience the programs and managers a chance to evaluate them.
Executive Presence
Presence isn't something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Some have called it an "earned authority". It is a combination of behaviors and attitudes that presents a sense of confidence, competence, commitment and authenticity.
This workshop introduces the essential qualities for delivering a message with confidence and credibility. Through videotaped exercises, we'll help participants evaluate their own style and explore new choices that improve their overall presence.
Key Components:
The Three C's of Style:
Confidence, Commitment & Connection
Taking Ownership for Impressions
Standing Your Ground
Creating Energy in Your Message
Engaging an Audience of One or One Hundred
2013 Dates: August 22, November 21
Click here to receive the registration form.
Effective Presentations
Everyone is a presenter whether you're on a stage, across a conference table or on a video conference. Your customer agrees with your ideas, a prospect buys your services or co-workers are motivated to implement changes. And, while many people know "everything" that they want to say, few people are really good at leaving the audience with one clear message.
Impactful presentations reach an objective. From developing a clear message to outlining your main points and creating powerful examples, our Effective Presentations one day workshop will teach you how to develop a presentation and deliver it with confidence and conviction.
Key Components:
- Creating a Powerful Message
- Outlining Main Points
- Developing Examples to Support Ideas
- Presenting Yourself with Confidence & Conviction
2013 Dates: October 17, December 5
Click here to receive the registration form.
Leading Executive Conversations
The missing component in most executive conversations is a clear message. More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. The message frames their role in the conversation and engages an executive quickly by providing context. Without a message or focus, executives become impatient and distracted. And, an impatient executive can quickly throw a presenter and a conversation off track.
This workshop teaches the framework of an executive conversation. By understanding an executive's perspective and learning to outline challenges and discuss needs, participants will be able to lead a discussion that helps explain strategies and opportunities to achieve results. Confidence and credibility are key to building trust in a conversation so we focus on the core skills of executive presence as well.
Key Components:
- Understanding the CEO Perspective
- Developing a Conversation Framework
- Aligning Needs with Solutions
- Presenting Yourself with Confidence & Conviction
2013 Dates: June 13, September 26
Click here to receive the registration form.



