SW&A can help you gain insights into individuals, teams and customer relationships with our verbal assessments. Although it's a more informal evaluation, a verbal assessment can provide perspective, perception and specific examples that help shape expectations.
Here's how we do it. First, we define the situation that requires feedback: an individual, a product, a group or a process. Next, we develop questions that will give us a sense of impressions about the situation. Then, during the course of an in-person or telephone interview, we listen for key words and phrases that are relevant to those impressions. We also listen for the non-verbal cues that are evident in voice tone and inflection. Afterwards, we write up a synopsis of the interviews and conduct a follow-up conversation about the impressions and potential next steps.
A verbal assessment is SW&A's tool for understanding impressions. And, while every impression may not seem accurate, the more you know about how people currently see your situation, the more successful you will be in making changes that affect bottom-line results.