Storylines & Storytelling: What They Remember & Repeat

“Cox is a 120-year-old, family-owned business filled with tales of innovation, courage and perseverance. Sally’s work has helped me and many of our leaders tap into the anecdotes that make us laugh, cry and feel more connected to the company and to each other as employees. She’s encouraged us to become better communicators and to add our own unique voices to Cox’s enduring story.”
John M. Dyer, President & Chief Executive Officer – Retired, Cox Enterprises, Inc.

“Sally and team have educated our thought leaders on what it means to be memorable storytellers and how to deliver out messages in a clear, concise and relevant way. Her guidance over the past few years has taken our communications to the next level, greatly improving our ability to connect with customers and market influencers.”
Bill Madison, CEO, Insurance, LexisNexis Risk Solutions

“Sally has been a long-time partner of Intuit, helping our leaders communicate with high impact and growing their self-confidence to inspire their teams to be the best they can be. Bringing the power of storylines and storytelling only strengthens her recipe for leaders to use to get the most out of themselves, their teams and organizations.”
Rick Jensen, Senior Vice President, Chief Talent Officer, Intuit

“At the pace of our business, communicating a consistent message to all our employees located around the world can be challenging. That’s why we use stories that can be remembered and repeated. Sally’s methodology makes stories repeatable, and her thoughts in this book will help you develop compelling communicators at all levels of your organization.”
Allison Ausband, Senior Vice President, In-Flight Services, Delta Air Lines

“Technology is a common thread between business teams, but it is rarely the common language. To influence cross-functional teams, you have to be confident in yourself and your ideas. Sally has helped many of our team members learn the skills to do that, and she’s a valued partner in helping us develop our technology leaders.”
Kevin Hart, Executive Vice President, Chief Product and Technology Officer, Cox Communications

“In Storylines & Storytelling, Sally Williamson provides a framework for elders to connect to the hearts and minds of employees, customers and community members. Sally not only provides a road map for telling impactful and inspirational stories but also motivates leaders to lead authentically with presence and poise.”
Candice L. Saunders, President and CEO, Wellstar Health System

“Great communication touches emotions. It can change minds and move people to action. Great communication starts with storytelling. Sally takes the mystery out of telling stories and can help move you from being a competent speaker to a compelling one.”
Russell Weiner, Chief Operating Officer, Domino’s

“Sally and her team are masters at teaching communicators how to connect on a human and emotional level. Her three-step formula has the right ingredients to make your points memorable and actionable, and you’ll find great value in her insights whether you’re talking to 1000 people or to your team.”
Laura Wilbanks, Chief Marketing Officer, Equifax

“Sally Williamson knows how to capture the customer perspective in every storyline. Originally collaborating with her as a young sales leader, she had a noticeable and measurable impact on my business and how we differentiated ourselves in the market. She is definitely the expert when striving for compelling conversation with customers and sales teams.”
Bill Hampton, SVP, GM Financial Institution Services, Worldpay

“I’ve known Sally for more than a decade, and I value her ability to turn details into a storyline that listeners want to hear. It takes discipline, creativity and the tools that she shares through hundreds of workshops every year. Sally will change the way you talk to your customers and the was your customers talk to you.”
Kermit Randa, Chief Growth Officer, Waystar Revenue Cycle Technology

“Sally is an expert at crafting a powerful story that’s easy to follow. She can prepare any communicator for any format or audience, and she gives you the framework and the confidence to always achieve your desired results.”
Pedro Cherry, EVP, Customer Service & Operations, Southern Company

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