We all accept what we’ve been told about the generic marketing and sales cycle, but should we? Why are stories and experiences just as important, if not more important, to sell than your product? How do you stand out in today’s saturated world, and how much do the experiences of your employees impact your customers? Today, we’ll find out all of this and more with our special guest, Tim Minahan.
Randy has been a leading business communicator for more than four decades. He has held a variety of leadership positions across the communications spectrum and has spent most of his career advising CEOs and business unit leaders. He has led media relations, internal and executive communications, both in the U.S. and internationally.
Fredda McDonald is Managing Director with World50, a member-based organization that brings leaders together from around the globe to share their ideas, insights, and solutions. On today’s episode, we’ll be talking about the role of the Chief Human Resource Officer (CHRO), storytelling, and leadership qualities that foster employee engagement.