You help farmers succeed. We help your Senior Leaders succeed.




As farm credit organizations grow, leaders can become more siloed in their areas of responsibility. In smaller organizations, leaders communicate more about how things take place and spend less time setting context. But as business scales, it’s harder to keep enterprise messaging consistent and aligned across your leadership team. And as a result, decisions move slower and aren’t always shared consistently.

What Our Clients Say:

• “The SW&A team provided constructive critique and practical tools to better develop our program participants on the effectiveness of public presentation and video recordings. The practices taught in the program were at times personally challenging and uncomfortable, but the results were very effective and impactful.” -FCC Services Participant

• “Sally brought great energy and challenge to our group. Very engaging for a two day training.” -Farm Credit Services of America Participant

• “I really enjoyed how the content was presented and the interaction involved in reinforcing the learning.” -Farm Credit Services of America Participant

• “I believe that anyone on my Team could benefit from this and would walk away with a learning point. It certainly helps build confidence.” -FCC Services Participant

How We Help You:

SW&A tailored team training helps leaders consider expectations, impact, and results of communication. We set direction for an executive communication plan and create messaging that helps a leader establish thought leadership and visibility across an industry. We can also help leaders improve the impact of their style and learn to establish lasting impressions with personal stories and experiences.

SW&A’s work with Senior Coaching Clients helps maximize their leadership potential by improving their communication skills and accelerating their impact across an organization.

For each client we develop a personalized coaching plan to build on the fundamentals of effective spoken communications. Then, we tailor techniques that help a leader establish confidence, commitment and connection with every audience.