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Industry Insights on Executive Coaching and Leadership Training
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Ideas and information on executive coaching and leadership training.
Explore articles from the SW&A team on executive coaching, leadership training, executive presence, storytelling, difficult conversations and growth.
Every leader communicates differently, and every organization faces its own challenges developing the leaders it needs. The SW&A team works with executives, rising leaders and corporate teams to strengthen the communication skills behind effective leadership. In these articles, our coaches, facilitators and consultants share practical perspectives based on the challenges leaders encounter every day.
Topics range from executive coaching and leadership communication training to feedback, executive presence, storytelling and high-stakes conversations. Each article is designed to help leaders understand a communication challenge, consider a new approach and apply it to their work.
Executive Coaching
Executive coaching gives leaders focused support around the situations that matter most in their roles. Explore articles about building self-awareness, strengthening communication habits, improving leadership effectiveness and applying new approaches to immediate business priorities.
Communication
Executive presence is shaped by how others experience a leader’s confidence, clarity, credibility and consistency. These articles examine how leaders can strengthen their presence across meetings, conversations and high-visibility moments.
Leadership Training
Effective leadership training helps leaders turn knowledge into consistent behavior. Read practical guidance on leadership communication, influence, credibility, decision-making and the skills leaders need as their responsibilities grow.

Can Chat GPT Write My Speech?
Can ChatGPT Write Your Speech? It is an obvious question as ChatGPT becomes part of how people research, organize ideas and develop written content. A client gave me one of my favorite answers: “Sure, ChatGPT can write your speech, as long as your expectation is a crappy first draft.” The comment still makes me laugh,

Are You Going to Memorize That?
For many of us, memorizing content for communication preparation dates back to grade school. In third grade, it was usually poetry or an element of a famous speech in history. Ask a third-grade teacher, and they’ll tell you why they assign it. Memorization builds confidence, it develops young brains and it helps young students think

Influencing Clients Through Compelling Communication
How B2B Sales Communication Influences Client Decisions Sales kickoff meetings introduce new goals, new solutions and ambitious expectations for the year ahead. Sales teams learn about product features, watch demonstrations and receive updated revenue targets. But they do not always receive enough support on the part that determines whether those offerings move forward: the client

Building a Business & The Power of Stories with Hodges Markwalter and Mary Scott Jameson
Subscribe to the podcast! Business Storytelling: How Business Storytelling Helps Entrepreneurs Build a Brand Building a business takes more than a strong product or service. Entrepreneurs also need a compelling business story—one that helps customers understand the brand, gives investors a reason to believe and makes an early-stage company memorable. In this episode

Do I Need Executive Coaching?
Do I Need Executive Coaching? How to Know When the Time Is Right How do you know when you need executive coaching? For many leaders, the answer becomes clearer when the expectations of a role begin to outpace the communication habits that helped them get there. Whether you are stepping into a bigger opportunity, navigating

Who Owns Your Conference Throughline?
Conference Communication Strategy: Who Owns the Message? Every successful conference needs more than a theme, a production schedule and a lineup of strong speakers. It needs a conference communication strategy that connects every message to the outcomes the organization wants to achieve. At SW&A, we call that connection the conference throughline. The throughline identifies the
BetterUp: How to Build Executive Presence in 8 Steps
BetterUp features Sally Williamson’s book, The Hidden Factor: Executive Presence, as a recommended resource for leaders looking to understand, strengthen and apply executive presence. (Read the article)
PRSA: The Secrets of Becoming a Masterful Storyteller
In this PRSA article, Sally Williamson reveals how leaders can become masterful storytellers by giving each story a clear structure, creating listener interest and transferring emotion. (Read the article)
Whether you're preparing for a board presentation, stepping into a new role, or just ready to stop leaving impressions to chance, we'd love to hear what you're working on.
