Welcome to
SW&A

SW&A is a leading resource for improving the impact of spoken communications. We help business people develop and deliver messages to influence their audiences, and we do this through training programs and coaching that blends personal development with bottom-line results.

SW&A brings a collaborative approach to any program, and we tailor the format of our programs to address specific interests or communication challenges of a group.

Why SW&A?

Open Enrollment

See all scheduled Open Enrollment programs here. Join us in Atlanta, Georgia for Connecting Stories to Storylines, Leading Executive Conversations, Strengthening Personal Brand & Impressions, and Mastering Executive Presence.

Upcoming Events

February
8
Leading Executive Conversations
Virtual Open Program
February
9
February
11
Leading Executive Conversations
Open Program in Atlanta
February
15
February
16
Mastering Executive Presence
Open Program in Atlanta
March
10
Stewarding Your Career
Virtual Open Program
March
31
Mastering Executive Presence
Open Program in Atlanta
April
19
The Master Storyteller
Open Program in Atlanta
May
2
Connecting Stories to Storylines
Open Program in Atlanta
May
3
Leading Executive Conversations
Open Program in Atlanta

Client Testimonials

Concentrix

Thoroughly enjoyed the 3 sessions – nice build from practical to application. Wanted more! Overall learned a great deal and I’m excited to start applying – thanks very much to the SW&A team!

Leading Executive Conversations Virtual, December 2021

TD Bank LEAD

What an amazing session – special thanks to Sally and her team for such a meaningful presentation. I took so much away and look forward to putting these tools into use to tell my own career journey. As I watched Sally present, I also noticed how impactful her presentation style was, especially in this virtual environment. Thanks again!

Stewarding Your Career, December 2021

TikTok

I wanted to thank every single one of you for doing such an amazing job partnering with us. From the awesome response rate to the book giveaways to Francie slaying in presentation execution, it was a fantastic experience for our employees to go through. There was a lot of love and shoutouts about Francie after the program, as well. We appreciate the beginning of this new partnership and very thankful we were brought together. I hope you all enjoyed it as much as we did.

The Communication Blueprint, November 2021

Instructure

Thank you so much for your sessions on Disruption. They were so valuable both from a content standpoint but also from the quality of your delivery. You gave our employees tools, knowledge and experience in such a short window of time that was of great value.

Disrupted! How to Reset Your Brand & Your Career, November 2021

Lucidworks

Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you!

Leading Executive Conversations, November 2021

Lutron

I think this workshop would be extremely important for anyone who is relatively new to executive communication. I’m very excited for the one-on-one coaching session so I can dive deeper into the topics.

Mastering Executive Presence Virtual, August 2021

Equifax

I’ve attended a large number of executive education sessions, and this was exceptional. Time will tell how valuable this training is, but I expect it to be at or near the top of the list for the most valuable.

Help “Tech” Talk “Exec”, March 2021

Lucidworks

Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you!

Leading Executive Conversations, November 2021

Nasco

Francie was a wonderful instructor of the information, concepts and clearly articulated how they could be used to improve communication by applying real-life examples using the tools.

Connecting Stories to Storylines Virtual, March 2021

Procter & Gamble

This is one of the absolute best trainings I have ever taken in my 27-year corporate history. I wish I would have had this when I first started working as it would have simplified my life and likely improved my overall career success.

Help “Tech” Talk “Exec”, February 2021

Cox Automotive

I want to first say that the teaching team was phenomenal. Delivered the key concepts in a meaningful way and the constant interactive approach kept the day moving. They were supportive in their feedback and approachable. I felt the heart-centric nature and the passion from which they approached it and it motivated me to want to get to the level of understanding and execution they believed was attainable! Thank you!

Leading Executive Conversations, 2020

Intuit

I had a tremendously great time in the workshop learning new things and am looking forward to apply what I’ve learned. The detail and lens by which SW&A had us examine things was incredible (and easily digestible!). I wish I had this workshop early on in my career. Many thanks!

Storylines & Executive Presence, December 2019

Farm Credit Services of America

There was never a moment during the workshop that I wasn’t learning something! I took so many notes and I cannot wait for my next presentation.
Developing & Delivering Compelling Storylines, 2019

The Coca-Cola Company

My favorite training I have received in my career. I think being able to convey my thoughts into impactful presentations where the audience walks away with what I wanted them to is my biggest weakness. After this training I feel confident in putting together presentations for senior leaders, and am excited to bring what I have learned back to my team.
Connecting Stories to Storylines, October 2019

Google

Sally was a skilled and thoughtful workshop facilitator. Her feedback was insightful and helped develop/refine the ideas into a compelling narrative. I really enjoyed the experience and learned a lot from it!

Leading Executive Conversations, August 2019

Featured Clients

Accenture
AECOM
Ameren
BlackLine
Boys & Girls Clubs of America
Chick-fil-A
Citrix
Coca-Cola Company
Compass Group
CoreLogic
Cousins Properties
Cox Enterprise
CSI Web
Delta
Domino's
Dropbox
eBay
Emory University
Enverus
Epsilon
Equifax
ESPN
Farm Credit Services of America
Fiserv
FIS
Georgia Institute of Technology
Georgia-Pacific
Global Payments
Google
Headspace
Herc Rentals
HGOR
Humana
InfoBlox
Indeed
InsideTrack
InterContinental Hotels Group
Intuit
Invesco
Kaiser Permanente
Larson-Juhl
LexisNexis
Lucidworks
Microsoft
mindbody
M&T Bank
NCR
Nissan
Norwegian Cruise Lines
Proctor & Gamble
PwC
RaceTrac
Randstad
Salesforce
SAP
Snowflake
Solvay
SunTrust
Symantec
TD Bank
TE Connectivity
Thales USA
The Home Depot
The Nature Conservancy
The Walt Disney Company
TikTok
Turner
Twitch
UPS
VMware
Vocera
Waystar
WellStar
Total Programs
2396+
Total Participants
16,643+
2020 Average
Program Rating
4.9/5