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SW&A University
Executive Communication Coaching, Available On Your Schedule.
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Online Executive Communication Coaching That Builds Lasting Habits
The SW&A Way
SW&A University is an online executive communication coaching platform that helps leaders turn communication skills into consistent habits.
SWAU combines self-guided coaching, structured practice, video demonstrations and more than 30 years of SW&A insight within the same Content, Style and Situation methodology used in SW&A programs.
How It Works
The Step Between Learning a Skill and Living It
Communication is one of the most important skills a leader develops. It is also one of the hardest to change.
Most professionals communicate every day. They lead meetings, explain ideas, make recommendations, give feedback and respond to questions. Over time, those communication patterns become habits.
A leader may understand a new skill during a workshop but return to familiar behaviors under pressure.
The message becomes too detailed. The recommendation gets buried. The conversation becomes defensive. The leader moves too quickly or loses connection with the audience.
Real change requires more than understanding what to do. It requires focused practice until the new behavior becomes easier to use.
That is the role of SW&A University.
Learning introduces the skill. Practice turns it into a leadership habit.
What's Inside
Online Executive Communication Coaching That Continues Beyond the Session
- 120+ self-guided coaching modules, so you can practice the exact skill you’re working on
- Follow-up learning tracks tied to each SW&A program, so the workshop keeps working long after the room clears
- Special coach insights and SW&A thought leadership, drawn from 30-plus years of engagements
- Interactive exercises and video demonstrations, so you can see the skill, try it, and refine it
The SW&A Way
Self-Guided Does Not Mean Unsupported
Self-guided development works best when the path is clear.
SWAU does not ask leaders to search through a large library and decide where to begin without direction. The coaching tracks organize content around specific development goals and practical application.
For organizations using SWAU after an SW&A program, coaches can help participants identify the tracks most relevant to the skills introduced.
SWAU can also complement individual coaching by giving leaders additional ways to practice between sessions.
Methodology: Content. Style. Situation.
Every track in SW&A University is built on the same methodology we use in the room: Content, what you say. Style, how you say it. Situation, adapting both to the moment in front of you.
Self-guided coaching doesn’t mean starting from scratch. It means practicing a proven framework on your own time, at your own pace.
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Frequently Asked Questions
SW&A University is an online executive communication coaching platform. It extends our programs into daily practice, giving you coaching modules, follow-up tracks, and expert insights you can work through wherever and whenever suits you.
Our online executive communication coaching platform is for leaders and professionals who want to keep strengthening their communication skills after a program, and for anyone new to SW&A who wants a self-paced way to start through SWAU Lite.
Not necessarily. Members who’ve been through a program move into follow-up tracks tied to what they learned. If you’re new to SW&A, SWAU Lite gives you access to our online executive communication coaching platform to begin on your own.
Our online executive communication coaching platform helps refine a leader’s strengths, communication habits, business responsibilities and specific development goals.
Access to online executive communication coaching, four complete coaching tracks under each of our most popular programs, with coaching goals, practice steps, and added insights, plus 120-plus modules, interactive exercises, and video demonstrations.
SW&A University is the full online executive communication coaching and gives you full follow-up tracks tied to our programs. SWAU Lite is a lighter Course Library of quick tips and “how tos,” ideal if you’re new to SW&A or want fast, focused guidance.
