Services
SW&A University
Self-Guided Communication Training & Coaching, on Your Schedule
how we can help
The Step Between Learning a Skill and Living It
The SW&A Way
Communication is a critical skill of influence, and it’s a hard one to develop. We use the basic skills every day without much guidance on how to leverage them well. It’s like knowing how to run but never really winning a race.
Real change takes breaking old habits and building new ones. We explain that and explore it in our workshops, and we set the course with individual goals and coaching toward better habits.
But new habits take practice to hold. And that’s where a lot of people get stuck or stalled. The skill made sense in the room. Finding the motivation and direction to practice it until it sticks is the harder part.
SW&A University is our answer to that. It’s an online, self-guided coaching platform that guides you toward the finish line.Â
How It Works
Practice With Direction, Not Just Repetition
After any SW&A workshop, our coaches position participants into tracks built to help them practice the skills we introduced.
A membership gives you access to four complete coaching tracks under each of our most popular programs. Inside each, you’ll find coaching goals, practice steps, and insights pulled from more than 30 years of custom programs, articles, and thought leadership. It’s like having your own SW&A coach on demand.
What's Inside
Everything You Need to Turn a Skill Into a Habit
- 120+ self-guided coaching modules, so you can practice the exact skill you’re working on
- Follow-up learning tracks tied to each SW&A program, so the workshop keeps working long after the room clears
- Special coach insights and SW&A thought leadership, drawn from 30-plus years of engagements
- Interactive exercises and video demonstrations, so you can see the skill, try it, and refine it
SWAU LITE
Start With SWAU Lite
Never tried an SW&A program before? SWAU Lite is a good place to begin.
It’s a Course Library of quick tips and “how tos” for communication and leadership skills. A lighter, faster way to get a feel for how we think and what we teach, before you commit to a full track.
Methodology: Content. Style. Situation.
Every track in SW&A University is built on the same methodology we use in the room: Content, what you say. Style, how you say it. Situation, adapting both to the moment in front of you.
Self-guided coaching doesn’t mean starting from scratch. It means practicing a proven framework on your own time, at your own pace.
Numbers
Results
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Frequently Asked Questions
SW&A University is an online, self-guided coaching platform. It extends our programs into daily practice, giving you coaching modules, follow-up tracks, and expert insights you can work through wherever and whenever suits you.
It’s for leaders and professionals who want to keep strengthening their communication skills after a program, and for anyone new to SW&A who wants a self-paced way to start through SWAU Lite.
Not necessarily. Members who’ve been through a program move into follow-up tracks tied to what they learned. If you’re new to SW&A, SWAU Lite gives you a Course Library to begin on your own.
Yes. Each engagement is shaped around the leader’s strengths, communication habits, business responsibilities and specific development goals.
Access to four complete coaching tracks under each of our most popular programs, with coaching goals, practice steps, and added insights, plus 120-plus modules, interactive exercises, and video demonstrations.
SW&A University gives you full follow-up tracks tied to our programs. SWAU Lite is a lighter Course Library of quick tips and “how tos,” ideal if you’re new to SW&A or want fast, focused guidance.
