Articles

Do I Need Executive Coaching? How to Know When the Time Is Right How do you know when you need executive coaching? For many leaders, the answer becomes clearer when the expectations of a role begin to outpace the communication habits that helped them get there. Whether you are stepping into a bigger opportunity, navigating

Conference Communication Strategy: Who Owns the Message? Every successful conference needs more than a theme, a production schedule and a lineup of strong speakers. It needs a conference communication strategy that connects every message to the outcomes the organization wants to achieve. At SW&A, we call that connection the conference throughline. The throughline identifies the

2025 Priority: The Leadership Team It’s time to plan for the year ahead, leadership and L&D teams are outlining their plans against business priorities and focus. Since we work across a broad spectrum of clients, we can be an indicator of trends that are beginning to emerge and how other companies are prioritizing them. And

People Manager Training: What Leaders See and What They Miss Managing people has always required judgment. Today, that judgment is being tested in more situations, with more visibility and less room for inconsistency. People managers are expected to deliver business results, engage employees, interpret company policies, support development and respond to individual needs. They must