Our Team

SALLY WILLIAMSON

President and Founder

Sally is a leading resource for improving the impact of spoken communications. She has developed key messages and coached leaders and their teams to deliver them effectively for more than thirty years. Sally specializes in executive coaching and developing custom programs for groups across company verticals. Her approach begins with listener expectations and helps a communicator learn to influence people with a compelling storyline and personal style that drives engagement in any situation.

FRANCIE SCHULWOLF

Executive Coach/Business Development Director

Francie’s focus is on developing strong, confident communicators. With close to twenty-five years of global, corporate experience in advertising, marketing and communications, she is intimately familiar with the demands executives face. This understanding, along with her honest and warm style, create a safe and comfortable environment for individuals to learn and grow.

PAUL ZURAWSKI

Executive Coach

Paul joins SW&A with over 30 years of experience as a thought leader and seasoned expert, most recently serving as SVP External Affairs at Equifax. Coaching has been a steadfast passion in all his leadership roles, having coached many managers on personal impressions and message clarity. His passion becomes a reality as he joins our team and combines the SW&A Methodology with his own career insights.

KIMBERLY GRAY FESS

Lead Instructor/Business Development Director - Florida

Kimberly partners with our clients as both a business development resource and a lead instructor. She brings a holistic approach to understanding a group’s development needs and working with our team to customize a program that addresses those needs. In addition, Kimberly has more than twenty years of experience in communications, management, business development, operations and project management.

LIA PANAYOTIDIS

Lead Instructor

Lia is one of our most tenured style instructors with more than 11 years with SW&A. She uncovers impressions and identifies intentional choices that can strengthen your personal brand and impact. She creates an insightful learning environment and can make the most vulnerable discussions a little easier. Lia brings to every program the joy of connection and the potential for personal growth.

HURST WILLIAMSON

Business Development Director and Sales Manager

Hurst Williamson is our utility player who can uncover client needs, lead a workshop or weave an incredible tale. He owns every room and brings genuine engagement to communication. He is the heart of our career narrative offerings and embraces the opportunity to uncover your stories. Hurst also manages the firm’s business development and marketing strategies.

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MARK WILLIAMSON

Chief Financial Officer

Mark spent four decades in the investment industry on both the sell side and the buy side. As a former senior executive in a public company, he has deep knowledge of the investor audience and was intimately involved in acquisitions for twenty years. Since retiring, he rounds out our team with insights on the investor’s perspective and expectations.

LAKESHA EDWARDS, PH.D

Senior Director of Learning Platforms

LaKesha creates innovative learning experiences for corporate clients and workshop participants. As an experienced instructional designer, LaKesha has worked in higher education, non-profit, government and hospitality to build engaging digital content. With a doctorate in Organizational Psychology, we leverage her energy and her expertise to build tailored solutions for every SW&A program.

SAMMIE PENNEY

Senior Manager of Digital Marketing

Sammie leads our digital marketing efforts. Her perspective and insights on client mindset help us track and engage past, present and future participants with new ideas and timely topics. We leverage her deep knowledge of the digital space, from social media to graphic design, to keep the SW&A brand visible and valued across our client community.

ALEXANDRA WILLIAMSON

Senior Manager of Business Development

Alex is our ultimate first impression. With her experience in advertising, marketing and sales, she has a proven track record of managing large scale accounts and projects. On our team, she takes a genuine interest in every opportunity with every client. And it’s her focus on understanding your need that helps us begin our work to tailor a great SW&A solution.

GENEVIEVE LEE

Content Strategy Manager

Genevieve joins the marketing team to spearhead our lead generation and social media efforts. With her experience in managing her own business, she understands the importance of brand and alignment in everything we do. On our team, she works closely with sales to make sure we follow our own rules on messaging to bring the voice of SW&A to life.