Our Team

Sally Williamson

Sally Williamson President and Founder

Sally is a leading resource for improving the impact of spoken communications. She has developed key messages and coached leaders and their teams to deliver them effectively for more than thirty years. Sally specializes in executive coaching and developing custom programs for groups across company verticals. Her approach begins with listener expectations and helps a communicator learn to influence people with a compelling storyline and personal style that drives engagement in any situation.

Kimberly Gray Fess

Kimberly Gray Fess Lead Instructor/Business Development Director

Kimberly partners with our clients as both a business development resource and a lead instructor. She brings a holistic approach to understanding a group’s development needs and working with our team to customize a program that addresses those needs. In addition, Kimberly has more than twenty years of experience in communications, management, business development, operations and project management.

Lia Panayotidis

Lia Panayotidis Lead Instructor

As a lead instructor for our style programs, Lia focuses on raising awareness of individual brands and working with people to strengthen personal presence. She creates an insightful learning environment in each program and can make the most vulnerable discussions a little easier. She approaches each program with a natural joy of connection and twenty five years of diverse experience in training and development.

Francie Schulwolf

Francie Schulwolf Executive Coach/Business Development Director

Francie’s focus is on developing strong, confident communicators. With close to twenty-five years of global, corporate experience in advertising, marketing and communications, she is intimately familiar with the demands executives face. This understanding, along with her honest and warm style, create a safe and comfortable environment for individuals to learn and grow.

Patti Wilmot

Patti Wilmot Executive Coach

Patti has over twenty years’ experience as a former-chief human resources officer. She has helped create award-winning leadership development programs focused on creating a “bench” of future leaders. She brings expertise in assessing talent, improving the effectiveness of leadership teams and helping leaders leverage their strengths to improve effectiveness and impact.

Hurst Williamson

Hurst Williamson Business Development Director and Sales Manager

Hurst Williamson is our ultimate utility player who can uncover client needs, lead a workshop or weave an incredible tale.  He owns every room and brings genuine engagement to communication. He is the heart of our career journey offerings and he sees disruption as an opportunity to tell your story and own your journey.  And he’s helping many of our clients do just that. Hurst is also responsible for new company initiatives and manages the firm’s business development and marketing strategies.

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LaKesha Edwards, Ph.D

LaKesha Edwards, Ph.D Learning Platforms Director

LaKesha creates innovative digital learning experiences to enhance leadership growth opportunities for both companies and their individuals. As an experienced instructional designer, LaKesha has worked in higher education, non-profit, government and hospitality to build engaging eLearning and instructor-led training content. LaKesha leverages her diverse experience to build customized learning solutions for every SW&A program.

Sammie Penney

Sammie Penney Digital Marketing Manager

Sammie joined SW&A as the Digital Marketing Manager to bring new strategies and insight to our marketing department. Sammie’s previous role in wellness education helps her bring new ideas for engaging past, present and future participants with new strategies and content, as well as keeping the SW&A brand elevated and ever-present. Sammie’s deep knowledge of the digital space, from social media to graphic design, helps secure her as an asset to our team.

Alexandra Williamson

Alexandra Williamson Business Development Manager

As Business Development Manager at SW&A, Alexandra Williamson is responsible for growing new and existing relationships. Alexandra brings extensive knowledge in advertising, marketing and sales to the team, with a proven track record of successfully managing large scale accounts and projects within small to mid-size companies. Alexandra works alongside Hurst to foster partnership opportunities at SW&A and generate new growth for the company.

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Mark Williamson

Mark Williamson Chief Financial Officer

Mark spent four decades in the investment industry on both the sell side and the buy side. As a former senior executive in a public company, he has deep knowledge of the investor audience and was intimately involved in acquisitions for twenty years. Since retiring, he rounds out our team with insights on the investor’s perspective and expectations.