Our Team

Sally Williamson

Sally Williamson President and Founder

Sally is a leading resource for improving the impact of spoken communications. She has developed key messages and coached leaders and their teams to deliver them effectively for more than thirty years. Sally specializes in executive coaching and developing custom programs for groups across company verticals. Her approach begins with listener expectations and helps a communicator learn to influence people with a compelling storyline and personal style that drives engagement in any situation.

Kimberly Gray Fess

Kimberly Gray Fess Lead Instructor/Business Development Director

Kimberly partners with our clients as both a business development resource and a lead instructor. She brings a holistic approach to understanding a group’s development needs and working with our team to customize a program that addresses those needs. In addition, Kimberly has more than twenty years of experience in communications, management, business development, operations and project management.

Lia Panayotidis

Lia Panayotidis Lead Instructor

As a lead instructor for our style programs, Lia focuses on raising awareness of individual brands and working with people to strengthen personal presence. She creates an insightful learning environment in each program and can make the most vulnerable discussions a little easier. She approaches each program with a natural joy of connection and fifteen years of diverse experience in training and development.

Francie Schulwolf

Francie Schulwolf Lead Instructor/Business Development Director

Francie’s focus is on developing strong, confident communicators. With close to twenty-five years of global, corporate experience in advertising, marketing and communications, she is intimately familiar with the demands executives face. This understanding, along with her honest and warm style, create a safe and comfortable environment for individuals to learn and grow.

Randy Donaldson

Randy Donaldson Executive Coach

Randy has been a lead communicator for more than four decades. He has held a variety of leadership positions across the communications spectrum, for most of his career advising CEO’s and business unit leaders. He has led media relations, financial report-outs, and internal and executive communications, both in the U.S. and internationally. Randy’s expertise is creating communication strategies that drive employee engagement and corporate performance across organizations.

Jeff Matteson

Jeff Matteson Executive Coach

Jeff has worked in multi-platform content creation for the past 25 years. His interest is in helping leaders and organizations think, plan and communicate. He has deep experience as a writer and editor in external and internal messaging strategy and execution; executive counsel and preparation; change management; and team leadership at the corporate, brand and community level.

Patti Wilmot

Patti Wilmot Executive Coach

Patti has over twenty years’ experience as a former-chief human resources officer. She has helped create award-winning leadership development programs focused on creating a “bench” of future leaders. She brings expertise in assessing talent, improving the effectiveness of leadership teams and helping leaders leverage their strengths to improve effectiveness and impact.

Hurst Williamson

Hurst Williamson Business Development Director and Sales Manager

Hurst brings a unique blend of experiences in government affairs, sales and operation logistics to the team. He works with clients to discover new partnership opportunities and designs and manages the firm’s business development and marketing strategies. Hurst is also responsible for new company initiatives and writing our early-career publications, which capture the young professional perspective on corporate cultures and changing norms.

LaKesha Edwards

LaKesha Edwards LMS Content Administrator and Strategist

LaKesha creates innovative digital learning experiences to enhance leadership growth opportunities for both companies and their individuals. As an experienced instructional designer, LaKesha has worked in higher education, non-profit, government and hospitality to build engaging eLearning and instructor-led training content. LaKesha leverages her diverse experience to build customized learning solutions for every SW&A program.

Sammie Penney

Sammie Penney Digital Marketing Specialist

Sammie joined SW&A as the Digital Marketing Specialist to bring new strategies and insight to our marketing department. Sammie’s previous role in wellness education helps her bring new ideas for engaging past, present and future participants with new strategies and content, as well as keeping the SW&A brand elevated and ever-present. Sammie’s deep knowledge of the digital space, from social media to graphic design, helps secure her as an asset to our team.