Our Team

SALLY WILLIAMSON

President and Founder

Sally is a leading resource for improving the impact of spoken communications. She has developed key messages and coached leaders and their teams to deliver them effectively for more than thirty years. Sally specializes in executive coaching and developing custom programs for groups across company verticals. Her approach begins with listener expectations and helps a communicator learn to influence people with a compelling storyline and personal style that drives engagement in any situation.

FRANCIE SCHULWOLF

Executive Coach/Business Development Director

Francie’s focus is on developing strong, confident communicators. With close to twenty-five years of global, corporate experience in advertising, marketing and communications, she is intimately familiar with the demands executives face. This understanding, along with her honest and warm style, create a safe and comfortable environment for individuals to learn and grow.

SHANNON CAUDILL, DEL

Executive Coach/Lead Instructor

Shannon is an advocate for personal and organizational change. During his tenure in the Air Force, Shannon led enterprise leadership programs and co-authored four books on leadership within the military. When he received his doctorate in executive leadership, he transitioned to executive coaching and now inspires both corporate and government sector leaders to improve their impact through communication.

MARY KATHRYN LARSEN

Executive Coach/Lead Instructor – New York

“MK” partners with clients to maximize their professional potential. She joins SW&A from her own consulting practice where she leveraged her experience as a performer to help communicators move beyond corporate scripts to a more authentic and compelling way of sharing stories. She brings over 15 years of experience supporting corporate leaders as well as over 100 TEDx Speakers.

KIMBERLY GRAY FESS

Lead Instructor/Business Development Director - Florida

Kimberly partners with our clients as both a business development resource and a lead instructor. She brings a holistic approach to understanding a group’s development needs and working with our team to customize a program that addresses those needs. In addition, Kimberly has more than twenty years of experience in communications, management, business development, operations and project management.

LIA PANAYOTIDIS

Lead Instructor

Lia is one of our most tenured style instructors with more than 11 years with SW&A. She uncovers impressions and identifies intentional choices that can strengthen your personal brand and impact. She creates an insightful learning environment and can make the most vulnerable discussions a little easier. Lia brings to every program the joy of connection and the potential for personal growth.

HURST WILLIAMSON

Business Development Director and Sales Manager

Hurst Williamson is our utility player who can uncover client needs, lead a workshop or weave an incredible tale. He owns every room and brings genuine engagement to communication. He is the heart of our career narrative offerings and embraces the opportunity to uncover your stories. Hurst also manages the firm’s business development and marketing strategies.

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MARK WILLIAMSON

Chief Financial Officer

Mark spent four decades in the investment industry on both the sell side and the buy side. As a former senior executive in a public company, he has deep knowledge of the investor audience and was intimately involved in acquisitions for twenty years. Since retiring, he rounds out our team with insights on the investor’s perspective and expectations.

LAKESHA EDWARDS, PH.D

Learning Platforms Director

LaKesha creates innovative learning experiences for corporate clients and workshop participants. As an experienced instructional designer, LaKesha has worked in higher education, non-profit, government and hospitality to build engaging digital content. With a doctorate in Organizational Psychology, we leverage her energy and her expertise to build tailored solutions for every SW&A program.

SAMMIE PENNEY

Digital Marketing Manager

Sammie leads our digital marketing efforts. Her perspective and insights on client mindset help us track and engage past, present and future participants with new ideas and timely topics. We leverage her deep knowledge of the digital space, from social media to graphic design, to keep the SW&A brand visible and valued across our client community.

ALEXANDRA WILLIAMSON

Business Development Manager

Alex is our ultimate first impression. With her experience in advertising, marketing and sales, she has a proven track record of managing large scale accounts and projects. On our team, she takes a genuine interest in every opportunity with every client. And it’s her focus on understanding your need that helps us begin our work to tailor a great SW&A solution.

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