Our Methodology

Communication is an all-encompassing skill that impacts every employee through meetings, presentations and the personal impressions that develop across an organization. We help people influence all of these situations. We begin that process by evaluating two fundamentals of communication: content…what you say and style… how you say it.

Our Methodology

Content – Most listeners give a communicator about 30 seconds to set a message and direction for their storyline. An effective communicator learns how to format ideas to frame a message and set the structure quickly to keep the listener(s) involved.  We teach how to organize a storyline, create a compelling message and leverage stories to be sure sound bites are heard and remembered.

Style – Personal style, is presence, the ability to engage an individual or a group from the start of a conversation.  An effective communicator comes across as confident and credible, conveying a sense of commitment to their topic and a personal interest in connecting the topic to each listener. The SW&A approach to style teaches the intentional choices communicators make to deliver on those impressions.

Situational – While the tools stay the same, the situations don’t. Every communicator thinks about their audience differently from those who interact with small groups to those who deliver keynote speeches. They think about outcomes differently, too. From meetings that generate discovery to recommendations that gain approval. That’s why the third dimension of our work applies the fundamentals to specific situations. It helps a communicator shift from competence in their skills to consistent outcomes in their communication.