AI Transformation & Strategy
Communicating AI Transformation can feel like a thankless job.
Because when you’re in the early stages of exploring it, you’re thinking about process, design and architecture. But your leaders are thinking about investment, impact and efficiencies.
That creates a real disconnect in communication. That’s because as consumers we have no expectations and are delighted when AI delivers on anything. But as a business audience, we have huge expectations, and don’t understand when AI misses them.
Everyone is trying to sprint to early outcomes, but by technology standards, it will be more of a marathon to integrate AI throughout our world. That’s OK. But it does mean that communication will be a critical tool to help AI leaders and business leaders manage expectations, align strategies and bring each of their key audiences along on the journey.
It’s a great example of our storyline methodology because it requires a communicator to focus on audience perspectives, clear messaging and the ability to balance a future state with an actual one.
Content: As consumers, AI intrigues us by bringing thoughts together in a simple, organized manner. But as a business audience, it’s less simple and less organized. That means as you craft a storyline around your company’s AI journey, it’s more about where you’re headed and less about what you’re doing to get there. It’s a tricky narrative to craft…and it’s one we’ve been helping AI leaders bring to life.
Style: Every career journey has a few. Visibility moments that highlight your work and your brand. And AI has accelerated those moments into overdrive. But with the visibility also comes the liability that your brand may be associated with stalled or negative outcomes. An effective communicator comes across as confident and credible, conveying a sense of commitment to their topic and a personal interest in connecting the topic to each listener…even when their content isn’t as clear-cut or the horizon isn’t as defined as they would like.
Situational: AI strategy has four main audiences: Board Members, Senior Leaders, Customers and Employees. Each audience has a different perspective and expectation around AI. And that makes it hard to craft a storyline that aligns expectations and outcomes with all four. If you’re in a position to communicate about AI, we can help you balance a future view with a current one. While your audiences have different perspectives and expectations around this hot topic, your storyline has to get to outcomes. And we can help you do that.
For teams, these three steps are the start of a Tailored Program.
For individuals, a combination of Open Programs helps you build your own toolkit.
