Is Your Most Important Audience the First One You Think Of?
The most important audience is always an internal one: the sales team, the product team or the engineering group. It’s any and every internal group that can support or ignore the direction you’re trying to set. …
Data Security Takes Center Stage
Imagine this…you’re a subject matter expert in your company and you leverage your expertise and knowledge frequently. Most of that leverage comes by keeping others informed and offering context to build understanding. You’ve been in your …
The Repeatability Factor
One of the questions we hear at the midpoint of a workshop or coaching engagement is: “How do you know so much about our business?” There are some companies that we know well, but what we …
Telling Great Stories
Chapter 14: Telling Great Stories (an excerpt from Sally Williamson’s third book) Listeners like stories in a business context because it helps them remember and repeat ideas. But when we asked people we surveyed about stories, …
Chapter One: Why Storytelling?
It’s Thursday, 8am. Pretty early for someone who was up after midnight, but that’s common practice at industry conferences and large company meetings, because colleagues and peers mingle late into the night—networking, reconnecting, and building relationships …
Get to the Heart of the Matter with Q&A
One of the best ways to get a sense of someone’s speaking style is to ask them about previous presentations. You’ll understand the intended impact of the approach if they can tell you what they were …
From Insights to Outcomes: Technologists as Reluctant Communicators
Within every company, there are influential communicators. And, they play a critical role in driving a company forward. They’re the ones who take ideas and turn them into concepts, they take concepts and create strategies, and …
Could We Be Your Elf On The Shelf?
Have you ever wondered how we know what we know How we can determine the choices that will help you to grow? For thirty some years it’s been a big secret It now can be shared …
The Communicator’s Journey
Most days I work with people who want help solving for something that is right in front of them: an upcoming meeting, an important conversation or a client presentation. And, we have an impact on strengthening …