Peak Career (SVP, EVP, C-Suite)

Most leaders know that they can leverage the skills of others to strengthen impact across a company. But they realize that communication is a skill that can’t be transferred or assigned to anyone else. It takes the confidence and commitment of a leader to set the direction for   a company and to inspire and align every employee to that direction.

Leadership raises the bar on expectations of communication skills from pushing out information to pulling in people. Every leader can learn to feel confident and comfortable with their employee base; great leaders learn how to make that employee base feel comfortable.

SW&A helps leaders consider expectations, impact, and results of communication. We can set direction for an executive communication plan and create messaging that helps a leader establish thought leadership and visibility across an industry. We can also help leaders improve the impact of their style and learn to establish lasting impressions with personal stories and experiences.

Leadership Coaching

From Senior Directors to Vice Presidents, sometimes the needs are more universal than specific. A leader takes on a new team or expands their focus, and things don’t seem to work as well or as easily. Coaching can be a great reset button to shift from habits of managers to intentions of leaders. It may be prompted by a change within a company or repetition around feedback. It can be focused on goals that they can’t master or habits that lead to the wrong impressions.

We help people reset and re-energize their brand and their approach. Coaching can raise
the bar on communication skills and change the brand of a leader simultaneously.

The Master Storyteller

SW&A’s Master Storyteller program is a new, next-level experience for senior leaders who want to engage every audience. Our program is focused, personal and practical and takes a leader through a tiered approach to accelerate impact and ultimately develop the skills that make communication memorable and repeatable.

Compelling Presence

Leadership raises the bar on expectations of communication skills from pushing out information to pulling in people. Every leader can learn to feel confident and comfortable with their employee base, but great leaders learn how to make that employee base feel comfortable. SW&A helps leaders consider expectations, impact and results of personal style.

Message Development

Leaders have to be repetitive with messages in order to have an impact on groups, but often executive communication is built one presentation at a time. Consistency and visibility aren’t leveraged as they could be. We can set direction for an executive communication plan and create the storyline and message that helps a leader establish thought leadership, validate vision and strategies, and strengthen visibility across an industry.

Transition to a New Role

SW&A helps managers and leaders develop a transition plan to introduce their brand to a team whether they’re joining a new company or expanding their role within an existing one. It’s true that most employees give a new leader about 90 days to settle in and set direction. The challenge is most leaders focus too much on what they plan to do and not enough on what they need to hear. And even the best message falls flat because it doesn’t start with the right perspective. With an SW&A transition plan, leaders observe more, learn more and feel ready to communicate a plan that illustrates their learning and builds support for a new direction.

Verbal Assessments

Verbal Assessments provide additional context by capturing impressions and assumptions about a leader. A coaching participant identifies 6-8 colleagues who work above them, below them or around them to be interviewed. This helps us understand the strengths and challenges of a participant beyond their self-perception and often identifies blind spots the individual may have with a specific group. The anecdotal examples from the conversations help us understand how an individual is perceived and begins our diagnosis of assumptions attached to their brand. The more we know about current impressions, the faster we can set intentional choices to strengthen some impressions and reduce others.

Establish Thought Leadership

SW&A identifies the right platform for a leader to build credibility within an industry or within their own company. By developing a storyline that highlights a leader’s perspective and interest, we can help any leader gain visibility and repeatability in their field of expertise.

Prepare for Media Interviews

Success in a media interview is based on preparation. Although most people are preppedfor interviews with content overviews, desired outcomes, and some prepared messages, an interviewee still has to take time to think through the execution of those ideas. And it can be difficult to turn a list of questions and responses into a succinct way of getting a few key points across. We coach communicators to leverage an SW&A messaging document to turn any interview into a focused conversation of key messages and repeatable sound bites. And once the tools work for the communicator, we shift our work to the communicator themselves with coaching on how to stay calm and focused in order to appear confident and credible.