From sales positioning to product launches to keynote speeches, SW&A helps companies craft their story and leaders shape their vision. Content work can be part of a larger project that combines our writing with team training or an element of executive coaching that helps a leader set a new direction. Our goal is to help any team or leader leverage communication to influence outcomes and bring clarity and intention to company goals and strategies.
Conference Support & Keynote Presentations
Event formats are challenging with multiple speakers, multiple messages and numerous sound bites that don’t always connect to an overall theme. SW&A helps connect the storyline threads to ensure that listeners have clear takeaways and compelling direction from your event. It starts with the conference objectives and drills down to each individual speaker so that key messages are set, and each speaker has the support they need to develop a strong storyline and deliver it with conviction.
Messaging is critical when your company wants capital to grow your business. And, it isn’t easy because the investor audience is looking for a different element of your story. Investors care less about where the company has been and more about where the company could go. SW&A builds storylines from the investor perspective and helps position market opportunity as well as product capability. And, we coach your top team to tell the story well.