Prepare for Media Interviews
Success in a media interview is based on preparation. Although most people are preppedfor interviews with content overviews, desired outcomes, and some prepared messages, an interviewee still has to take time to think through the execution of those ideas. And it can be difficult to turn a list of questions and responses into a succinct way of getting a few key points across. We coach communicators to leverage an SW&A messaging document to turn any interview into a focused conversation of key messages and repeatable sound bites. And once the tools work for the communicator, we shift our work to the communicator themselves with coaching on how to stay calm and focused in order to appear confident and credible.