Our Methodology
Driving Impact with Memorable Messages & Repeatable Stories
Everyone is a storyteller whether you’re on a stage, across a conference table, or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. The storyline itself is the framework of communication or the flow of ideas. Specific stories are tied to specific points within the storyline. Good data points align with the brain, and good stories align with the heart.
This workshop introduces the fundamentals of a storyline and the magic of storytelling. Participants explore the storyline methodology through a sample scenario. And then they delve deeper into the repeatability of stories as a tool to make ideas memorable and repeatable to listeners.
Content – Most listeners give a communicator about 30 seconds to set a message and direction for their storyline. An effective communicator learns how to format ideas to frame a message and set the structure quickly to keep the listener(s) involved. We teach how to organize a storyline, create a compelling message and leverage stories to be sure sound bites are heard and remembered.
Style – Personal style, is presence, the ability to engage an individual or a group from the start of a conversation. An effective communicator comes across as confident and credible, conveying a sense of commitment to their topic and a personal interest in connecting the topic to each listener. The SW&A approach to style teaches the intentional choices communicators make to deliver on those impressions.
Situational – While the tools stay the same, the situations don’t. Every communicator thinks about their audience differently from those who interact with small groups to those who deliver keynote speeches. They think about outcomes differently, too. From meetings that generate discovery to recommendations that gain approval. That’s why the third dimension of our work applies the fundamentals to specific situations. It helps a communicator shift from competence in their skills to consistent outcomes in their communication.
