SWAU, Ongoing Coaching

We introduce great skills. But if you want to master them, you have to practice. And now you can do it through our online coaching community.
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Tailored Training for Your Team

Make the training work for your group, rather than making your group work to align the training. Get started with a Tailored Program for your team.
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Welcome to
SW&A

SW&A is a leading resource for improving the impact of spoken communications. We help business people develop and deliver messages to influence their audiences, and we do this through training programs and coaching that blends personal development with bottom-line results.

Upcoming Programs

202208dec8:30 am4:30 pmContent & Style8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202208dec8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202212dec8:30 am4:30 pmDelivering Effective Feedback8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202213dec8:00 am4:00 pmConnecting Stories to Storylines8:00 am - 4:00 pm(GMT-06:00) View in my timeSan Mateo, CAEvent Type :Tailored Program

202213dec8:30 am4:30 pmDelivering Effective Feedback8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202213dec(dec 13)2:00 pm16(dec 16)5:00 pmVirtual Event4-Step Program2:00 pm - 5:00 pm (16)(GMT-06:00) View in my timeEvent Type :Tailored Program

202310jan8:30 am4:30 pmDelivering Effective Feedback8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202311jan8:30 am4:30 pmDelivering Effective Feedback8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202317jan(jan 17)2:00 pm20(jan 20)5:00 pmVirtual Event4-Step Program2:00 pm - 5:00 pm (20)(GMT-06:00) View in my timeEvent Type :Tailored Program

202319jan8:30 am4:30 pmDelivering Effective Feedback8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202324jan8:30 am4:30 pmStrengthening Personal Brand & Impressions8:30 am - 4:30 pm(GMT-06:00) View in my timePortland, OREvent Type :Tailored Program

202302feb(feb 2)11:00 am03(feb 3)1:00 pmVirtual EventTwo-Day Storytelling Program11:00 am - 1:00 pm (3)(GMT-06:00) View in my timeEvent Type :Tailored Program

202306feb8:30 am4:30 pmConnecting Stories to Storylines8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202307feb8:30 am4:30 pmStrengthening Personal Brand & Impressions8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202308feb8:30 am4:30 pmLeading Executive Conversations8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202309feb8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202314feb(feb 14)11:00 am15(feb 15)1:00 pmVirtual EventTwo-Day Storytelling Program11:00 am - 1:00 pm (15)(GMT-06:00) View in my timeEvent Type :Tailored Program

202314feb2:00 pm5:00 pmConnecting Stories to Storylines2:00 pm - 5:00 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Virtual Open Program

202315feb2:00 pm5:00 pmVirtual EventStrengthening Personal Brand & Impressions2:00 pm - 5:00 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Virtual Open Program

202316feb2:00 pm5:00 pmVirtual EventLeading Executive Conversations2:00 pm - 5:00 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Virtual Open Program

202323feb(feb 23)11:00 am24(feb 24)1:00 pmVirtual EventTwo-Day Storytelling Program11:00 am - 1:00 pm (24)(GMT-06:00) View in my timeEvent Type :Tailored Program

202327feb(feb 27)11:00 am28(feb 28)1:00 pmVirtual EventTwo-Day Storytelling Program11:00 am - 1:00 pm (28)(GMT-06:00) View in my timeEvent Type :Tailored Program

202306mar8:30 am4:30 pmManager to Leader8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202308mar8:30 am4:30 pmDelivering Effective Feedback8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202309mar8:30 am4:30 pmStewarding Your Career8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202309mar8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm(GMT-06:00) View in my timeAtlanta, GAEvent Type :Tailored Program

202316may8:30 am4:30 pmConnecting Stories to Storylines8:30 am - 4:30 pm(GMT-05:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202317may8:30 am4:30 pmStrengthening Personal Brand & Impressions8:30 am - 4:30 pm(GMT-05:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202318may8:30 am4:30 pmLeading Executive Conversations8:30 am - 4:30 pm(GMT-05:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

202319may8:30 am4:30 pmMastering Executive Presence8:30 am - 4:30 pm(GMT-05:00) View in my timeAtlanta, GAEvent Type :SW&A Open Program

Client Testimonials

Randstad

This was fantastic training. Although I have always had confidence when I meet with execs- this training will elevate my conversations It was fantastic to see how different people were from early on until the end of the course.

Mastering Executive Presence, August 2022

Wellstar

Very engaging, loved the interactivity and feeling my skills and confidence build through the exercises. And the 1:1 coaching was a fantastic way to dive deeper into my personal development areas.

Leading Executive Conversations, June 2022

PlayOn! Sports

This was one of the best coaching sessions I have ever had. As someone who is constantly trying to learn and grow, this was, by far, one of the richest experiences. Francie’s comforting and commanding presence is such a huge motivation for continuing to practice these lessons and concepts. Thank you all for the work you put into this.

Strengthening Personal Brand & Impressions, February 2022

Concentrix

Thoroughly enjoyed the 3 sessions – nice build from practical to application. Wanted more! Overall learned a great deal and I’m excited to start applying – thanks very much to the SW&A team!

Leading Executive Conversations Virtual, December 2021

TD Bank LEAD

What an amazing session – special thanks to Sally and her team for such a meaningful presentation. I took so much away and look forward to putting these tools into use to tell my own career journey. As I watched Sally present, I also noticed how impactful her presentation style was, especially in this virtual environment. Thanks again!

Stewarding Your Career, December 2021

TikTok

I wanted to thank every single one of you for doing such an amazing job partnering with us. From the awesome response rate to the book giveaways to Francie slaying in presentation execution, it was a fantastic experience for our employees to go through. There was a lot of love and shoutouts about Francie after the program, as well. We appreciate the beginning of this new partnership and very thankful we were brought together. I hope you all enjoyed it as much as we did.

The Communication Blueprint, November 2021

Instructure

Thank you so much for your sessions on Disruption. They were so valuable both from a content standpoint but also from the quality of your delivery. You gave our employees tools, knowledge and experience in such a short window of time that was of great value.

Disrupted! How to Reset Your Brand & Your Career, November 2021

Lucidworks

Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you!

Leading Executive Conversations, November 2021

Lutron

I think this workshop would be extremely important for anyone who is relatively new to executive communication. I’m very excited for the one-on-one coaching session so I can dive deeper into the topics.

Mastering Executive Presence Virtual, August 2021

Equifax

I’ve attended a large number of executive education sessions, and this was exceptional. Time will tell how valuable this training is, but I expect it to be at or near the top of the list for the most valuable.

Help “Tech” Talk “Exec”, March 2021

Lucidworks

Thank you Sally and Hurst for coming to our offsite. My team is still talking about how impactful your sessions were and how they will be using what was taught in their future meetings and discussions. Your presence, content, and style were just what this crew needed – and everyone was impressed. I am grateful we were introduced to you!

Leading Executive Conversations, November 2021

Nasco

Francie was a wonderful instructor of the information, concepts and clearly articulated how they could be used to improve communication by applying real-life examples using the tools.

Connecting Stories to Storylines Virtual, March 2021

Procter & Gamble

This is one of the absolute best trainings I have ever taken in my 27-year corporate history. I wish I would have had this when I first started working as it would have simplified my life and likely improved my overall career success.

Help “Tech” Talk “Exec”, February 2021

Cox Automotive

I want to first say that the teaching team was phenomenal. Delivered the key concepts in a meaningful way and the constant interactive approach kept the day moving. They were supportive in their feedback and approachable. I felt the heart-centric nature and the passion from which they approached it and it motivated me to want to get to the level of understanding and execution they believed was attainable! Thank you!

Leading Executive Conversations, 2020

Intuit

I had a tremendously great time in the workshop learning new things and am looking forward to apply what I’ve learned. The detail and lens by which SW&A had us examine things was incredible (and easily digestible!). I wish I had this workshop early on in my career. Many thanks!

Storylines & Executive Presence, December 2019

Featured Clients

Accenture
AECOM
Ameren
BlackLine
Boys & Girls Clubs of America
Chick-fil-A
Citrix
Coca-Cola Company
Compass Group
CoreLogic
Cousins Properties
Cox Enterprise
CSI Web
Delta
Domino's
Dropbox
eBay
Emory University
Enverus
Epsilon
Equifax
ESPN
Farm Credit Services of America
Fiserv
FIS
Georgia Institute of Technology
Georgia-Pacific
Global Payments
Google
Headspace
Herc Rentals
HGOR
Humana
InfoBlox
Indeed
InsideTrack
InterContinental Hotels Group
Intuit
Invesco
Kaiser Permanente
Larson-Juhl
LexisNexis
Lucidworks
Microsoft
mindbody
M&T Bank
NCR
Nissan
Norwegian Cruise Lines
Proctor & Gamble
PwC
RaceTrac
Randstad
Salesforce
SAP
Snowflake
Solvay
SunTrust
Symantec
TD Bank
TE Connectivity
Thales USA
The Home Depot
The Nature Conservancy
The Walt Disney Company
TikTok
Turner
Twitch
UPS
VMware
Vocera
Waystar
WellStar
Total Programs
2479+
Total Participants
18,575+
2021 Average
Program Rating
4.9/5
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