Handling the Q&A

If confidence and clarity got you in a high-stakes meeting, it’s the ability to manage questions well that gets you back to the next one.



In the toolkit of communication skills, the inability to answer questions well can become a real vulnerability for a communicator. As leaders interact with communicators, they always gauge how well someone shows up. Style and presence matter, clarity of messaging matters. But the ability to transfer knowledge through how questions are answered may matter the most.

Answering questions isn’t always easy. Questions are dynamic. They come from listeners, so you prepare for them the same way you prepare your storyline. You can anticipate about 60% of what will be asked if you consider the listeners’ perspective. But questions require real-time, in the moment content that means thinking on your feet and being as clear and focused as you were throughout the presentation.

TRAINING OVERVIEW: This is a half-day program that introduces and coaches the fundamentals of preparing for and pivoting an audience’s questions.

Participants learn SW&A’s three-step process for answering questions as well as the finer nuances of how to expand upon a question and lead a listener to your desired outcome. In the afternoon, participants explore the skillset through roleplays and individual coaching.

Key Components:

• Anticipating an Audience’s Needs
• Adjusting the Question
• How to Answer in a Sentence
• Illustrating a Response
• The 3 C’s of Style



PROGRAM DETAILS: In-person programs include lunch, snacks, and all materials. For additional information, please contact us at connect@sallywilliamson.com.

Due to limited seating, cancellation or rescheduling needs to be notified at least 10 business days before your scheduled program date. Cancellation or rescheduling made within 48 hours of your scheduled program will incur a full registration fee for your seat. In the event of a true emergency, we will work with you towards a solution.

90-Day subscriptions to SWAU, our practice portal with goals, steps, and exercises, is included with your program. Additional subscriptions and annual subscriptions are available for purchase.

Handling the Q&A

This program is recommended for individuals who present frequently to multiple listeners. Especially for those who participate in presentations from conference keynotes to media interviews, from investor days to board rooms, and from customer meetings to employee round tables.


Additional Coaching for this Open Program can be purchased here. Coaching will give you the chance to work on the skills you learned in the program one on one with your instructor, as well as the chance to apply the skills to a specific situation for your role.

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