Building Confidence & Credibility with the Media
Success in a media interview is based on preparation. More than any other listener, a journalist prepares for a discussion and brings focus and direction to a conversation. Essentially, a good journalist sets out to discover a good story. The real difference in executives who succeed in interviews and those who falter goes back to preparation. You can walk into an interview prepared to react to discussion, or you can walk in prepared to lead.
Although many executives are prepped with content overviews and prepared messages, an executive still has to think through the execution of those ideas. We teach the fundamentals of outlining key responses and answering questions effectively, and then we help executives deliver those responses with confidence.
This workshop explores the skills needed to develop and deliver key messages and memorable sound bites in an interview. Participants learn concepts through exercises and then apply the concepts to mock interviews.
- Creating Messages & Planning Responses
- Answering Questions with a Three-Step Process
- Bridging from the Interviewer's Question to Your Message
- Owning Your Space & Your Presence
- Creating Energy in Your Voice
- Establishing Credibility and Believability with the Media
Workshops and exercises are customized to meet the specific objectives of every group. Our signature workshop is designed as a one day program, but it can be modified to fit any format. Because of the confidentiality involved in research and message development, this workshop is only offered as a custom program.
- Custom materials
- Message development & supporting sound bites