Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to the fundamentals of spoken communications and gives managers an opportunity to evaluate programs for their group.

These one-day programs are held in Atlanta, Georgia and San Mateo, California.

The Virtual Communicator

Most teams leverage a virtual format occasionally, so remote working isn’t an entirely new concept. But the reality is most people often lean on their in-person communications skills and assume that they transfer OK for remote communication. They don’t! The concepts that work for managing a team and communicating effectively while virtual require a different set of skills. Some concepts transfer OK; others don’t at all. 

That’s why SW&A is helping managers and teams rethink their virtual image by focusing on three elements of virtual communication: Preparation, Participation and Presence.


The Blind Spots of a Virtual Communicator
Expectations of a Virtual Listener
Virtual Meeting Dynamics
Leading with Empathy

  November 30, 9am-12pm ET          

Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.


Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline

Atlanta, GA           Virtual
February 25           February 16
April 29           April 20
June 24           June 15
August 26           August 17
October 21           October 12
December 9           November 30


Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.


Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction

Atlanta, GA           Virtual
February 25, 2021           December 3, 2020
April 29, 2021           February 17, 2021
June 24, 2021           April 21, 2021
August 26, 2021           June 16, 2021
October 21, 2021           August 18, 2021
December 9, 2021           October 13, 2021
            December 1, 2021


Strengthening Personal Brand & Impressions

It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.


The Power of Your Personal Brand
Intention behind Impressions & Impact
How You’re Seen: Confident and Relaxed
How You’re Heard: Clear & Credible

Atlanta, GA           Virtual
February 26, 2021           December 1, 2020
April 30, 2021           February 18, 2021
June 25, 2021           April 22, 2021
August 27, 2021           June 17, 2021
October 22, 2021           August 19, 2021
December 10, 2021           October 14, 2021
            December 2, 2021


Mastering Executive Presence

As managers progress in their careers, executive presence becomes an expectation of leadership. Presence isn’t something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Presence isn’t a technique but an embedded skill that becomes a personal brand trait and helps a communicator influence a group of listeners.

This workshop is a follow-up to our Strengthening Personal Brand & Impressions course and is aimed at seasoned managers or new leaders who want to strengthen their ability to engage and influence listeners.


From Information to Communication
Owning the Front of the Room
Turning Techniques into Habits
Engaging an Audience of One or One Hundred

Atlanta, GA           Virtual
February 26, 2021           December 4, 2020
April 30, 2021            
June 25, 2021            
August 27, 2021            
October 22, 2021            
December 10, 2021            


Effective Remote Meetings

This virtual workshop introduces a framework for structuring and leading an effective meeting using a remote medium. Participants will experience a scenario around a meeting simulation to show best practices and facilitation techniques as they relate to experiences within their company. This session also focuses on the power of the spoken word in a virtual meeting.  The voice drives commitment and a level of energy and involvement behind your words.  We’ll show the technical skills of articulation and projection that help any communicator to say it like you mean it and engage an invisible listener. Group exercises illustrate the power of the voice and the ability to engage even a distracted listener.


The Three P’s of Remote Meetings:  Preparation, Participation & Presence
Understanding Meeting Technology & The Environment
Best Use of Remote Mediums
What You Said Isn’t Really What I Heard
Turning Non-Verbal Cues into Verbal Ones

January 13, 2021     9:00-12:00pm EST          
January 19, 2021   2:00-5:00pm EST            

The Master Storyteller

SW&A’s Master Storyteller program is a new next-level experience for storytellers who want to engage every audience. This two-day program is focused, personal and practical, and takes a participant through a tiered approach to accelerate impact and ultimately develop the skills that make communication memorable and repeatable. 


Communication Style as a Differentiator
From Competent to Compelling
Storylines that Engage the Listener
Memorable and Repeatable Stories

Atlanta, GA
Stay tuned for more dates soon!