Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to fundamentals of these programs and managers an opportunity to evaluate programs for their group.

These one-day programs are held in Atlanta, Georgia and San Mateo, California.


Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.



Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline


Atlanta, Georgia
San Mateo, California
February 21, 2019 March 13, 2019
April 25, 2019 June 26, 2019
June 20, 2019 August 27, 2019
August 22, 2019 October 9, 2019
October 17, 2019
December 12, 2019

Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.



Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction


Atlanta, Georgia
San Mateo, California
December 13, 2018 March 14, 2019
February 21, 2019 June 27, 2019
March 21, 2019 August 28, 2019
May 9, 2019 October 10, 2019
July 25, 2019
September 19, 2019
November 14, 2019

Strengthening Personal Brand & Impressions

It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.



The Power of Your Personal Brand
Intention behind Impressions & Impact
How You’re Seen: Confident and Relaxed
How You’re Heard: Clear & Credible


Atlanta, Georgia
San Mateo, California
December 14, 2018 March 15, 2019
February 22, 2019 June 28, 2019
March 22, 2019 August 26, 2019
April 26, 2019 October 11, 2019
May 10. 2019
June 21, 2019
July 26, 2019
August 23, 2019
September 20, 2019
October 18, 2019
November 15, 2019
December 13, 2019

Mastering Executive Presence

As managers progress in their careers, executive presence becomes an expectation of leadership. Presence isn’t something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Presence isn’t a technique but an embedded skill that becomes a personal brand trait and helps a communicator influence a group of listeners.

This workshop is a follow-up to our personal brand and impressions course and is aimed at seasoned managers or new leaders who want to strengthen their ability to engage and influence listeners.



From Information to Communication
Owning the Front of the Room
Turning Techniques into Habits
Engaging an Audience of One or One Hundred


Atlanta, Georgia
San Mateo, California
February 20, 2019 March 13, 2019
March 20, 2019 June 26, 2019
May 8, 2019 August 29, 2019
July 24, 2019 October 9, 2019
October 16, 2019
December 11, 2019