Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to fundamentals of these programs and managers an opportunity to evaluate programs for their group. These one-day programs are held in Atlanta, Georgia and Redwood City, California.

Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.


Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline


Atlanta, Georgia
Redwood City, California
March 31 February 15
May 25 April 19
July 26 June 14
September 28 August 2
November 15 October 11
December 6

Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.


Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction


Atlanta, Georgia
Redwood City, California
February 23 February 16
March 23 April 20
April 26 June 15
May 11 August 3
June 22 October 12
July 20 December 7
August 24
September 14
October 26
November 16

Mastering Executive Presence

Presence isn’t something you give yourself but something you earn from those who come to respect your right to speak and your ability to lead. It is a combination of behaviors and attitudes that presents a sense of confidence, commitment and authenticity. Through videotaped exercises, this program helps participants evaluate their style and explore new choices.


The Three C’s of Style
Standing Your Ground
Creating Energy in Your Message
Engaging an Audience of One or One Hundred


Atlanta, Georgia
Redwood City, California
February 10 February 17
March 24 April 21
April 27 June 16
May 19 August 4
June 23 October 13
July 28 December 8
August 25
September 15
October 27
November 17
December 13