For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to the fundamentals of spoken communications and gives managers an opportunity to evaluate programs for their group.
These one-day programs are held in Atlanta, Georgia (8:30am-4:30pm ET), California (8:30am-4:30pm PT), and Virtually (2-5pm ET).
More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.
KEY COMPONENTS:
Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction
| California | Atlanta | Virtual |
|---|---|---|
| February 23-Sold Out | February 11 | February 8 |
| November 16 | May 3 | May 17 |
| August 2 | August 18 | |
| November 2 | November 9 |
Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.
KEY COMPONENTS:
Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline
| California | Atlanta | Virtual |
|---|---|---|
| May 24 | May 2 | February 7-Sold Out |
| August 23 | August 1 | May 16 |
| November 17 | November 1 | August 16 |
| November 8 |
It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.
KEY COMPONENTS:
The Power of Your Personal Brand
Intention behind Impressions & Impact
How You’re Seen: Confident and Relaxed
How You’re Heard: Clear & Credible
| California | Atlanta | Virtual |
|---|---|---|
| May 23 | February 15 | February 9 |
| August 24 | May 4 | May 18 |
| November 18 | August 3 | August 18 |
| November 3 | November 10 |
As managers progress in their careers, executive presence becomes an expectation of leadership. Presence isn’t something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Presence isn’t a technique but an embedded skill that becomes a personal brand trait and helps a communicator influence a group of listeners.
This workshop is a follow-up to our Strengthening Personal Brand & Impressions course and is aimed at seasoned managers or new leaders who want to strengthen their ability to engage and influence listeners.
KEY COMPONENTS:
From Information to Communication
Owning the Front of the Room
Turning Techniques into Habits
Engaging an Audience of One or One Hundred
| California | Atlanta |
|---|---|
| February 24-Sold Out | February 16 |
| November 15 | March 31 |
| May 5 | |
| August 4 | |
| November 4 |
Most teams leverage a virtual format occasionally, so remote working isn’t an entirely new concept. But the reality is most people often lean on their in-person communications skills and assume that they transfer OK for remote communication. They don’t! The concepts that work for managing a team and communicating effectively while virtual require a different set of skills. Some concepts transfer OK; others don’t at all.
That’s why SW&A is helping managers and teams rethink their virtual image by focusing on three elements of virtual communication: Preparation, Participation and Presence.
KEY COMPONENTS:
The Blind Spots of a Virtual Communicator
Expectations of a Virtual Listener
Virtual Meeting Dynamics
Leading with Empathy
In this session, we coach participants how to take ownership for their career direction and highlight their career journey by constructing a compelling career narrative. We coach participants on how to identify influencers and build the relationships that will help elevate your brand and position your story for the next opportunity. And we pull the tools together through roleplays designed to coach the positioning of you and your unique skill set.
| Virtual |
|---|
| March 10 |
| June 14 |
SW&A’s Master Storyteller program is a new next-level experience for storytellers who want to engage every audience. This two-day program is focused, personal and practical, and takes a participant through a tiered approach to accelerate impact and ultimately develop the skills that make communication memorable and repeatable.
KEY COMPONENTS:
Communication Style as a Differentiator
From Competent to Compelling
Storylines that Engage the Listener
Memorable and Repeatable Stories
| Atlanta |
|---|
| April 19-20 |
| June 21-22 |
Additional Coaching hours can be added to any Open Program. Coaching is recommended to practice the skills learned in the program, and to work on applying them to a specific situation in your role. Coaching hours can be booked in increments of one or two hours with the instructor of your program.