For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to the fundamentals of spoken communications and gives managers an opportunity to evaluate programs for their group.
These one-day programs are held in Atlanta, Georgia and San Mateo, California.
Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.
KEY COMPONENTS:
Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline
| Atlanta, GA | San Mateo, CA | |||||
| April 23, 2020 | June 24, 2020 | |||||
| June 18, 2020 | August 19, 2020 | |||||
| August 27, 2020 | October 7, 2020 | |||||
| October 15, 2020 | December 2, 2020 | |||||
| December 10, 2020 | ||||||
More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.
KEY COMPONENTS:
Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction
| Atlanta, GA | San Mateo, CA | |||||
| April 23, 2020 | June 25, 2020 | |||||
| June 18, 2020 | August 20, 2020 | |||||
| August 27, 2020 | October 8, 2020 | |||||
| October 15, 2020 | December 3, 2020 | |||||
| December 10, 2020 | ||||||
It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.
KEY COMPONENTS:
The Power of Your Personal Brand
Intention behind Impressions & Impact
How You’re Seen: Confident and Relaxed
How You’re Heard: Clear & Credible
| Atlanta, GA | San Mateo, CA | |||||
| April 24, 2020 | June 23, 2020 | |||||
| June 19, 2020 | August 18, 2020 | |||||
| August 28, 2020 | October 6, 2020 | |||||
| October 16, 2020 | December 1, 2020 | |||||
| December 11, 2020 | ||||||
As managers progress in their careers, executive presence becomes an expectation of leadership. Presence isn’t something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Presence isn’t a technique but an embedded skill that becomes a personal brand trait and helps a communicator influence a group of listeners.
This workshop is a follow-up to our Strengthening Personal Brand & Impressions course and is aimed at seasoned managers or new leaders who want to strengthen their ability to engage and influence listeners.
KEY COMPONENTS:
From Information to Communication
Owning the Front of the Room
Turning Techniques into Habits
Engaging an Audience of One or One Hundred
| Atlanta, GA | San Mateo, CA | |||||
| April 24, 2020 | June 26, 2020 | |||||
| June 19, 2020 | October 7, 2020 | |||||
| August 28, 2020 | ||||||
| October 16, 2020 | ||||||
| December 11, 2020 | ||||||
SW&A’s Master Storyteller program is a new next-level experience for storytellers who want to engage every audience. This two-day program is focused, personal and practical, and takes a participant through a tiered approach to accelerate impact and ultimately develop the skills that make communication memorable and repeatable.
KEY COMPONENTS:
Communication Style as a Differentiator
From Competent to Compelling
Storylines that Engage the Listener
Memorable and Repeatable Stories
| Atlanta, GA | San Mateo, CA | |||||
| July 30-31, 2020 | August 20-21, 2020 | |||||
| September 14-15, 2020 | ||||||
This virtual workshop introduces a framework for structuring and leading an effective meeting using a remote medium. Participants will experience a scenario around a meeting simulation to show best practices and facilitation techniques as they relate to experiences within their company. This session also focuses on the power of the spoken word in a virtual meeting. The voice drives commitment and a level of energy and involvement behind your words. We’ll show the technical skills of articulation and projection that help any communicator to say it like you mean it and engage an invisible listener. Group exercises illustrate the power of the voice and the ability to engage even a distracted listener.
KEY COMPONENTS:
The Three P’s of Remote Meetings: Preparation, Participation & Presence
Understanding Meeting Technology & The Environment
Best Use of Remote Mediums
What You Said Isn’t Really What I Heard
Turning Non-Verbal Cues into Verbal Ones
| Online | ||||||
| March 31, 2020 | 10-12pm | 2-4pm | ||||
| April 2, 2020 | 10-12pm | 2-4pm | ||||
| April 6, 2020 | 10-12pm | 2-4pm | ||||
| April 9, 2020 | 10-12pm | 2-4pm |