Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to the fundamentals of spoken communications and gives managers an opportunity to evaluate programs for their group.

These one-day programs are held in Atlanta, Georgia and San Mateo, California.

The Virtual Communicator

Most teams leverage a virtual format occasionally, so remote working isn’t an entirely new concept. But the reality is most people often lean on their in-person communications skills and assume that they transfer OK for remote communication. They don’t! The concepts that work for managing a team and communicating effectively while virtual require a different set of skills. Some concepts transfer OK; others don’t at all. 

That’s why SW&A is helping managers and teams rethink their virtual image by focusing on three elements of virtual communication: Preparation, Participation and Presence.

KEY COMPONENTS:

The Blind Spots of a Virtual Communicator
Expectations of a Virtual Listener
Virtual Meeting Dynamics
Leading with Empathy

  Online          
  September 15, 2020  9:00am-12:00pm ET          
September 16, 2020  2:00-5:00pm ET          
              

Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.

KEY COMPONENTS:

Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline

Atlanta, GA           San Mateo, CA
August 27, 2020           October 7, 2020
October 15, 2020           December 2, 2020
December 10, 2020            
             

Virtual Option:
August 19, 2020 – 2pm ET – 5pm EST

Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.

KEY COMPONENTS:

Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction

Atlanta, GA           San Mateo, CA
October 15, 2020           October 8, 2020
December 10, 2020           December 3, 2020
             
             

Virtual Options:
August 20, 2020 – 2pm – 5pm EST

Strengthening Personal Brand & Impressions

It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.

KEY COMPONENTS:

The Power of Your Personal Brand
Intention behind Impressions & Impact
How You’re Seen: Confident and Relaxed
How You’re Heard: Clear & Credible

Atlanta, GA           San Mateo, CA
August 28, 2020           October 6, 2020
October 16, 2020           December 1, 2020
December 11, 2020            

Virtual Options:
Stay tuned for more dates soon!

Mastering Executive Presence

As managers progress in their careers, executive presence becomes an expectation of leadership. Presence isn’t something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Presence isn’t a technique but an embedded skill that becomes a personal brand trait and helps a communicator influence a group of listeners.

This workshop is a follow-up to our Strengthening Personal Brand & Impressions course and is aimed at seasoned managers or new leaders who want to strengthen their ability to engage and influence listeners.

KEY COMPONENTS:

From Information to Communication
Owning the Front of the Room
Turning Techniques into Habits
Engaging an Audience of One or One Hundred

Atlanta, GA           San Mateo, CA
August 28, 2020           October 7, 2020
October 16, 2020            
December 11, 2020            
             

Virtual Option:
Stay tuned for more dates soon!

The Master Storyteller

SW&A’s Master Storyteller program is a new next-level experience for storytellers who want to engage every audience. This two-day program is focused, personal and practical, and takes a participant through a tiered approach to accelerate impact and ultimately develop the skills that make communication memorable and repeatable. 

KEY COMPONENTS:

Communication Style as a Differentiator
From Competent to Compelling
Storylines that Engage the Listener
Memorable and Repeatable Stories

Atlanta, GA
Stay tuned for more dates soon!