Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to fundamentals of these programs and managers an opportunity to evaluate programs for their group. These one-day programs are held in Atlanta, Georgia and Redwood City, California.

Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.

KEY COMPONENTS:

Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline

 DATES

Atlanta, Georgia
Redwood City, California
July 26 August 2
September 28 October 11
November 15 December 6

Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.

KEY COMPONENTS:

Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction

DATES

Atlanta, Georgia
Redwood City, California
July 20 August 3
August 24 October 12
September 14 December 7
October 26
November 16

Mastering Executive Presence

Presence isn’t something you give yourself but something you earn from those who come to respect your right to speak and your ability to lead. It is a combination of behaviors and attitudes that presents a sense of confidence, commitment and authenticity. Through videotaped exercises, this program helps participants evaluate their style and explore new choices.

KEY COMPONENTS:

The Three C’s of Style
Standing Your Ground
Creating Energy in Your Message
Engaging an Audience of One or One Hundred

DATES

Atlanta, Georgia
Redwood City, California
July 28 August 4
August 25 October 13
September 15 December 8
October 27
November 17
December 13

Show Up & Be Heard

At an early career level, individuals want to build a foundation of skills that increase their confidence and build experience as valued employees. This program focuses on personal branding and making choices that build credibility and opportunity. This course takes participants through an exploration of personal impressions, awareness of habits and intentional choices that can influence impact in any communication setting.

KEY COMPONENTS:

Personal Branding
Taking Ownership for Impressions
Understanding the Power of Non-Verbals
The Three C’s of Style

DATES

Atlanta, Georgia
Redwood City, California
September 11-October 16
September 12-October 17