For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to fundamentals of these programs and managers an opportunity to evaluate programs for their group. These one-day programs are held in Atlanta, Georgia and Redwood City, California.
Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.
KEY COMPONENTS:
Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline
DATES
Atlanta, Georgia |
Redwood City, California |
| July 26 | August 2 |
| September 28 | October 11 |
| November 15 | December 6 |
More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.
KEY COMPONENTS:
Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction
DATES
Atlanta, Georgia |
Redwood City, California |
| July 20 | August 3 |
| August 24 | October 12 |
| September 14 | December 7 |
| October 26 | |
| November 16 | |
Presence isn’t something you give yourself but something you earn from those who come to respect your right to speak and your ability to lead. It is a combination of behaviors and attitudes that presents a sense of confidence, commitment and authenticity. Through videotaped exercises, this program helps participants evaluate their style and explore new choices.
KEY COMPONENTS:
The Three C’s of Style
Standing Your Ground
Creating Energy in Your Message
Engaging an Audience of One or One Hundred
DATES
Atlanta, Georgia |
Redwood City, California |
| July 28 | August 4 |
| August 25 | October 13 |
| September 15 | December 8 |
| October 27 | |
| November 17 | |
| December 13 | |
At an early career level, individuals want to build a foundation of skills that increase their confidence and build experience as valued employees. This program focuses on personal branding and making choices that build credibility and opportunity. This course takes participants through an exploration of personal impressions, awareness of habits and intentional choices that can influence impact in any communication setting.
KEY COMPONENTS:
Personal Branding
Taking Ownership for Impressions
Understanding the Power of Non-Verbals
The Three C’s of Style
DATES
Atlanta, Georgia |
Redwood City, California |
| September 11-October 16 | |
| September 12-October 17 | |