Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to fundamentals of these programs and managers an opportunity to evaluate programs for their group.

These one-day programs are held in Atlanta, Georgia and San Mateo, California.

Fee: $900 per participant

Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.


Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline


Atlanta, Georgia
San Mateo, California
July 26, 2018 August 8, 2018
September 28, 2018  October 10, 2018
October 24, 2018
November 15, 2018

Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.


Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction


Atlanta, Georgia
San Mateo, California
August 16, 2018 August 9, 2018
October 25, 20188 October 11, 2018
December 13, 2018

Mastering Executive Presence

Presence isn’t something you give yourself but something you earn from those who come to respect your right to speak and your ability to lead. It is a combination of behaviors and attitudes that presents a sense of confidence, commitment and authenticity. Through videotaped exercises, this program helps participants evaluate their style and explore new choices.


The Three C’s of Style
Standing Your Ground
Creating Energy in Your Message
Engaging an Audience of One or One Hundred



Atlanta, Georgia
San Mateo, California
July 27, 2018 August 10, 2018
August 17, 2018 October 12, 2018
September 28, 2018
October 26, 2018
November 16, 2018
December 14, 2018

Show Up & Be Heard

At an early career level, individuals want to build a foundation of skills that increase their confidence and build experience as valued employees. This program focuses on personal branding and making choices that build credibility and opportunity. This course takes participants through an exploration of personal impressions, awareness of habits and intentional choices that can influence impact in any communication setting. The program is taught as an evening course over six, two and a half-hour sessions.


Personal Branding
Taking Ownership for Impressions
Understanding the Power of Non-Verbals
The Three C’s of Style

2018 DATES

Atlanta, Georgia
Coming Soon