Open Programs

For three decades, SW&A has provided custom programs to help companies and teams improve the results of their spoken communications. Our open program format provides individuals with an introduction to the fundamentals of spoken communications and gives managers an opportunity to evaluate programs for their group.

These one-day programs are held in Atlanta, Georgia and San Mateo, California.

Connecting Stories to Storylines

Everyone is a storyteller whether you’re on a stage, across a conference table or on a video conference. Impactful presentations leverage the power of storylines to reach an objective. The best approach is to start with a compelling message, and then learn to develop a storyline that proves it out. Specific stories are tied to points within the storyline to engage the audience. This program introduces the fundamentals of a compelling storyline and memorable stories.


Understanding Listener Expectations
Creating a Powerful Message
Developing a Storyline/Framework for Communication
Creating Stories to Support the Storyline

Atlanta, GA San Mateo, CA
December 12, 2019 January 29, 2020
February 20, 2020 March 18, 2020
April 23, 2020 June 24, 2020
August 27, 2020 August 19, 2020
October 15, 2020 October 7, 2020
December 10, 2020 December 2, 2020

Leading Executive Conversations

More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front. This program teaches how to create a compelling message and how to develop a framework for an executive conversation.


Understanding the CEO Perspective
Developing a Conversation Framework
Aligning Needs with Solutions
Presenting Yourself with Confidence and Conviction

Atlanta, GA San Mateo, CA
November 14, 2019 January 30, 2020
February 20, 2020 March 19, 2020
April 23, 2020 June 25, 2020
June 18, 2020 August 20, 2020
August 27, 2020 October 8, 2020
October 15, 2020 December 3, 2020
December 10, 2020

Strengthening Personal Brand & Impressions

It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.


The Power of Your Personal Brand
Intention behind Impressions & Impact
How You’re Seen: Confident and Relaxed
How You’re Heard: Clear & Credible

Atlanta, GASan Mateo, CA
November 15, 2019 October 11, 2019
December 13, 2019 March 17, 2020
February 21, 2020 June 23, 2020
April 24, 2020 August 18, 2020
June 19, 2020 October 6, 2020
August 28, 2020 December 1, 2020
October 16, 2020
December 11, 2020

Mastering Executive Presence

As managers progress in their careers, executive presence becomes an expectation of leadership. Presence isn’t something you give yourself but something you earn from those around you who come to respect your right to speak and your ability to lead. Presence isn’t a technique but an embedded skill that becomes a personal brand trait and helps a communicator influence a group of listeners.

This workshop is a follow-up to our Strengthening Personal Brand & Impressions course and is aimed at seasoned managers or new leaders who want to strengthen their ability to engage and influence listeners.


From Information to Communication
Owning the Front of the Room
Turning Techniques into Habits
Engaging an Audience of One or One Hundred

Atlanta, GASan Mateo, CA
December 11, 2019 June 26, 2020
February 21, 2020 October 7, 2020
April 24, 2020
June 19, 2020
August 28, 2020
October 16, 2020
December 11, 2020

The Master Storyteller

SW&A’s Master Storyteller program is a new next-level experience for senior leaders who want to engage every audience. This two-day program is focused, personal and practice, and takes a leader through a tiered approach to accelerate impact and ultimately develop the skills that make communication memorable and repeatable. 


Communication Style as a Differentiator
From Competent to Compelling
Storylines that Engage the Listener
Memorable and Repeatable Stories

Atlanta, GASan Mateo, CA
March 23-24, 2020March 12-13, 2020
July 30-31, 2020August 20-21, 2020
September 14-15, 2020