Leading Executive Conversations

How to Engage an Executive Quickly and Effectively

Research has shown that senior executives evaluate conversations with their managers based on personal credibility and the ability to solve business needs. This one-day program coaches the essential skills to lead a conversation that uncovers needs and positions a manager’s ideas as a value-add solution.

The missing component in most executive conversations is a clear message. More than any other listener, an executive wants to know the bottom-line benefit or decision that needs to be made right up front.  The message frames their role in the conversation and engages an executive quickly by providing context. Without a message or focus, executives become impatient and distracted. And an impatient executive can quickly throw a presenter and a conversation off track.

TRAINING OVERVIEW: SW&A’s Leading Executive Conversations workshop teaches the fundamentals of organizing a high-level conversation from the executive’s perspective. Through a role play and coaching, managers gain insights in how to lead this conversation and present their ideas with confidence and credibility.

Key Components:

 • Understanding the CEO Perspective
• Developing a Conversation Framework
• Aligning Needs with Solutions
• Creating a Credible Impression



PROGRAM DETAILS: In-person programs include lunch, snacks, and all materials. Virtual programs will be 2-5pm ET, unless otherwise noted, and includes one hour of executive coaching after the program. For additional information, please contact us at connect@sallywilliamson.com.

Due to limited seating, cancellation or rescheduling needs to be notified at least 10 business days before your scheduled program date. Cancellation or rescheduling made within 48 hours of your scheduled program will incur a full registration fee for your seat. In the event of a true emergency, we will work with you towards a solution.

90-Day subscriptions to SWAU, our practice portal with goals, steps, and exercises, is included with your program. Additional subscriptions and annual subscriptions are available for purchase.

Leading Executive Conversations


This program is recommended for individuals with titles including Sr. Manager, Director, and VP. It is most valuable when taken with Mastering Executive Presence.


Additional Coaching for this Open Program can be purchased here. Coaching will give you the chance to work on the skills you learned in the program one on one with your instructor, as well as the chance to apply the skills to a specific situation for your role.

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