Verbal Assessments provide additional context by capturing impressions and assumptions about a leader. A coaching participant identifies 6-8 colleagues who work above them, below them or around them to be interviewed. This helps us understand the strengths and challenges of a participant beyond their self-perception and often identifies blind spots the individual may have with a specific group. The anecdotal examples from the conversations help us understand how an individual is perceived and begins our diagnosis of assumptions attached to their brand. The more we know about current impressions, the faster we can set intentional choices to strengthen some impressions and reduce others.