The Wingman

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As a leader, your brand, style, message of the company, and the company itself are intertwined. SW&A coaches many leaders and considers themselves the “wingman” for people in leadership positions.

On this episode of What’s Your Story?, Sally talks with instructors Francie Schulwolf and Lia Panayotidis about their experience as The Wingman.

More About Our Guests

Francie Schulwolf: Francie’s focus is on developing strong, confident communicators. With close to twenty-five years of global, corporate experience in advertising, marketing and communications, she is intimately familiar with the demands executives face. This understanding, along with her honest and warm style, create a safe and comfortable environment for individuals to learn and grow.

Lia Panayotidis: As a lead instructor for our style programs, Lia focuses on raising awareness of individual brands and working with people to strengthen personal presence. She creates an insightful learning environment in each program and can make the most vulnerable discussions a little easier. She approaches each program with a natural joy of connection and fifteen years of diverse experience in training and development

Show Highlights:

  • As a leader, your brand, style, message of the company, and the company itself are intertwined.
  • Sally Williams and Associates coach several leaders and consider themselves the “wingman” for people in leadership positions.
    • Wingman means the person behind the leader who is focused on that individual to become successful.
  • Sally has spent several years speaking in front of groups and now uses the tools she learned in leadership and visible roles to help others.
  • Coaching is about observing others.
    • There is more joy in watching someone else succeed.
  • What is the role of communications as an influencer?
    • Having the ability to get people to deliver on a message they can get behind.
    • Understand every CEO has a different approach and skill set.
    • Being the voice behind the curtain that makes everybody sound really good.
    • Understand how to separate content from style components.
    • Practice and teach others how to become self-aware and develop self-confidence.
  • Coaching is all about connections and getting leaders to the next level.
  • What is done with the content collected?
    • SWA talks about celebrations and people.
    • SWA learns from each new leader they work with.
  • Coaches are trying to figure out what is going on and how to get their leaders/clients to that next place.
    • They work toward figuring out how to help them discover their voice and how to get them there.
  • What is frustrating as a coach?
    • Coming into a session and encountering apprehension from the beginning and an unwillingness to be open. When clients have their guards up from the start.
    • Seeing the potential that the coach knows is there and they are matched with resistance.
    • Clients who don’t realize the value of feedback.
    • Leaders who refuse to watch themselves on stage to learn.
  • What makes a great coach?
    • Chemistry.
    • Connection.
    • Relationship.
    • Creating a safe zone where clients can try new things.
    • Coaches who are still learning.
  • The clients that are remembered are the ones that really made a difference during the training.
  • The ones who grew a lot not.
  • Leadership is about:
    • learning what is happening in the room
    • Embracing the intent is behind what they are doing
    • Discovering how the listener is doing
  • Coaching is taking the love of people and development and putting it together.
  • How do you coach mastery?
    • You give them the tools and show them how to master it.
    • Encourage clients to be intentional about practicing.
    • Realize that each person’s goals are different and embrace it.
    • Ask the clients:
      • What do you want for yourself?
      • What do you see for yourself?
    • Success is gauged by audience response.
    • Helping clients realize it comes down to their own desire to master it.

Like what you hear? Hear more episodes like this on the What’s Your Story podcast page!