Strengthening Personal Brand & Impressions

Turning Initial Impressions into Lasting Impact

It doesn’t take long to notice that some people stand out and get noticed in a business setting. Whether it’s a staff meeting, a client discussion or even a social hour, we notice people who seem confident and comfortable. They can talk to anyone without getting nervous or caught off guard when focus shifts to them for an answer to a question or more detail on a data point.

And if you look closely, those impressions of confidence are driven by an open and settled body and a full and measured tone to their voice. It’s why they get heard when they speak and noticed when they enter a room. Confidence isn’t just a skill for leaders; it’s a differentiator that strengthens any employee’s personal brand and impact in an organization.

TRAINING OVERVIEW: This program introduces the foundational skills of personal presence and the choices that can influence impressions. It starts with your personal brand and evaluating how people experience you in a business setting.

Through small group feedback and videotaped exercises, we help participants evaluate their personal style and explore new choices that strengthen visibility and impact in any business setting.

Three C’s of Style: Confidence, Commitment & Connection

• The Power of Your Personal Brand
• Taking Ownership for Impressions & Impact
• How You’re Seen: Confident & Relaxed
• How You’re Heard: Clear & Credible
• How You Connect: Feedback & Response



PROGRAM DETAILS: In-person programs include lunch, snacks, and all materials. Virtual programs will be 2-5pm ET, unless otherwise noted, and includes one hour of executive coaching after the program. For additional information, please contact us at

Due to limited seating, cancellation or rescheduling needs to be notified at least 10 business days before your scheduled program date. Cancellation or rescheduling made within 48 hours of your scheduled program will incur a full registration fee for your seat. In the event of a true emergency, we will work with you towards a solution.

90-Day subscriptions to SWAU, our practice portal with goals, steps, and exercises, is included with your program. Additional subscriptions and annual subscriptions are available for purchase.

Strengthening Personal Brand & Impressions


This program is recommended for individuals with titles including Manager and below. It is most valuable when taken with Connecting Stories to Storylines.


Additional Coaching for this Open Program can be purchased here. Coaching will give you the chance to work on the skills you learned in the program one on one with your instructor, as well as the chance to apply the skills to a specific situation for your role.

SKU: 4 Category:
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